LinkedIn to acquire Bizo in $175 million

World's largest professional social network with more than 300 million members worldwide has announced the acquisition of Bizo the business audience marketing leader.Company wil help brands meet their marketing objectives by getting the right message infront of the right audience on the web.

“It’s exciting for us to bring Bizo’s expertise and technology into our ecosystem,.Our ability to integrate their B2B solutions with our content marketing products will enable us to become the most effective platform for B2B marketers to engage professionals.”

-  Deep Nishar,

   LinkedIn’s SVP of Product and User Experience 

Things we need to know about Bizo:-

* Bizo provides opportunities to accelerates LinkedIn's, efforts to offer a comprehensive B2B Marketing platform for brands.

* Bizo is a leader in business audience marketing.

* Offers technology and products that enable measurable display.

*Social advertising programs specifically focused on professional audience segments.

* Bizo was founded by 6 founders- Russel Glass, Bryan Burdick, Domie Flood, Mark Dye, Lee Bryne and Yonatan Stern.

* B2B marketers use Bizo to target professional segments and nurture them at every satge of their sales and marketing funnel.

* Bizo has  impressive data management and great targeting technology, the platform enables precise and measurable multichannel markting program.

source-LinkedIn

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About Kumar Ujjwal

Hii Ujjwal Here, I am the figure behind BlogOps.com, a passionate blogger and content writer from India. I love to share all kinds of information and articles, being an avid reader i love to explore all niche. However my favourite topics include startups, entrepreneurship, digital marketing and blogging. I also run a Digital Marketing blog Techeera.com, which is my online home and best place to lean digital marketing and basics of blogging.